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Ex-pharmacists with a sense of humour create gummy supplements || PLANT CEO #74
In this episode we talk to John Rushton and Abdul Sharief Co-Founders of Vegums. The pair came together whilst working at the same hospital in Burnley, England. They wanted to follow their same vegan ethics and decided to create a supplements company with John's children's health in mind. Their first product was a multivitamin in the shape of a gummy bear and it's now not just for kids. In the UK most people are deficient in B12 and Vitamin D, so we discuss these and the need for other essential vitamins in our diets. They have gone on to create additional supplements to include Fish-Free Omega 3, Sugar Free A-Z multivitamin and Iron. They have expanded into Germany and are planning to launch into the US by the end of 2021. German site

Discount code: plantceo10 - this will give listeners 10% off first order on a subscription, which PLANT CEO does not get a referral for that.

More people are choosing to follow plant-based diets or are reducing their meat intake. Exciting new startups are developing alternatives to traditional meat, dairy and seafood products, Whether it be food, fashion or health and beauty there are companies that are trying to change the way we consume products whilst reducing the impact on the planet. Hear from some of the inspirational entrepreneurs that are leading the way forward.
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