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Sam Dennigan showing his Strong Roots || PLANT CEO #79
In this episode we talk to Samuel Dennigan CEO and CCO of Strong Roots. Sam is on a mission to feed people more sustainability by using plant crops that can help. Freezing veg as soon as it is picked locks in the nutrients and helps towards reducing food waste. With his product range widely available in supermarkets in the UK, US, Netherlands, Australia, France, Iceland, UAE, Hong Kong and Singapore, the frozen food leader McCain Foods saw the opportunity and made a large investment of $55m to help fuel their growth further. We discuss this investment, the process to get the very commendable B-Corp certified status and the companies future product plans.

More people are choosing to follow plant-based diets or are reducing their meat intake. Exciting new startups are developing alternatives to traditional meat, dairy and seafood products, Whether it be food, fashion or health and beauty there are companies that are trying to change the way we consume products whilst reducing the impact on the planet. Hear from some of the inspirational entrepreneurs that are leading the way forward.
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