Why Huel is 100% Plant-Based: Co-Founder James Collier REVEALS The Science

James Collier went from NHS dietitian to co-founding Huel. He lays out his concept of ‘sustainable nutrition’ – the idea that health and environmental concerns have to be solved together in modern food systems.

He describes humans as ‘adaptivores’, able to draw nutrition from diverse sources through biological and cultural adaptation, and offers his take on navigating nutrition misinformation and diet culture stereotypes.

Collier also tells the story behind Huel’s development and, despite building a business on convenient nutrition, argues that sharing meals with others remains irreplaceable.