Inside Grubby: The UK’s Leading Plant-Based Recipe Box

Martin Holden-White founded Grubby, a plant-based recipe box company, after working as a chef. He explains what frustrated him about existing recipe boxes and how Grubby set out to make plant-based cooking simpler.

He covers the company’s approach to seasonal ingredients, its position on organic produce, and how the team has developed more than 500 recipes, down to details like the effect of different salts on flavour.

The conversation also touches on sustainable packaging, Grubby’s customer base, and the roles of government and education in promoting healthier eating.