Interview · #96
The SHICKEN Story: Home Kitchen to Costco
Anant talks with Satvinder and Parm Bains, founders of SHICKEN.
SHICKEN began as a family startup making plant-based chicken dishes in the Bains’ home kitchen during lockdown. Founders Satvinder and Parm Bains describe how a passion project became a business.
They recount how a pitch to Costco led to an immediate nationwide launch despite the company’s tiny size, and the pressure of scaling production at speed while holding on to the flavours they started with.
The pair also talk about the company’s mission-driven culture and their route onto the shelves of major retailers.