Interview · #86
THIS Reveals Future Plans for New Range
Anant sits down with Andy Shovel, co-founder and co-CEO of plant-based meat company THIS.
Andy traces the path of THIS from its founding through the challenges and turning points that shaped the business, and previews a new clean-label range the company hopes will set fresh standards.
He discusses the brand’s mission to win over meat eaters with environmentally conscious alternatives.
Andy also describes the company’s charity initiative aimed at ending the culling of male chicks in the poultry industry, and gives a candid look at THIS’s marketing – including campaigns that did not go to plan.